By month
Click a month to filter the funnel.
Pickup is a proxy (no dedicated GHL tag). 557 past appointments are still “confirmed,” so the show rate is understated (75.5% among resolved showed/noshow). Conversion chips never show over 100% — when CRM sales exceed GHL shows for a slice, CR4 uses FB/IG sales if that fits, otherwise N/A (systems aren’t joined). Industry averages on each CR: Keystone home- improvement study (show 82%, close 25%), Do You Convert Q4 2024 (lead→appt ~37%), LocaliQ 2025 (home-services click→lead ~10%; impression→lead ~1%). CR0 ads are not connected; impressions and cost are N/A.
By product
Appointments, shows, and sales from notes / CRM department. Leads and pickups are not broken out.
By salesperson
GHL names inferred by appointment-title join. Unmapped IDs are shown as-is.